Through R&Co4Generations, we collaborate with charities and social enterprises working to address the effects of social and economic inequalities and climate change.
Sport has the power to drive positive change and empower individuals and communities. Through partnerships and philanthropic initiatives within R&Co4Generations, we have witnessed firsthand how sport can help young people thrive and reach their potential.
In celebration of the 2024 Olympic Games in Paris and recognising sport’s role in addressing pressing societal challenges, this year, R&Co4Generations supported a network of 24 non-profit organisations working across 13 countries. These organisations use sport as a tool to promote education, personal development, social inclusion, wellbeing, and the empowerment of women and girls.
Sport’s transformative power lies in its holistic engagement, helping people develop physical, cognitive, emotional and social skills. Beyond academics, it offers educational opportunities through enjoyable activities. Sports enable youth to focus on teamwork, communication, problem-solving and resilience.
Magic Bus guides young people from childhood to livelihood, helping them escape poverty. Their Life Skills and Education programme incorporates sporting initiatives such as cricket to equip adolescents with skills required to complete secondary education and secure employment.
Sport 4 Life believe in giving young people the opportunity to create a better future for themselves. They help young people move into sustained education, training, and work through a sports-themed personal development programme.
Sport bridges divides and fosters social integration by connecting isolated communities through shared experiences and passion. It nurtures resilience, provides stress relief, cultivates a sense of accomplishment, and builds positive social connections, all of which are essential for mental health.
Sportegration unites people and uses sport to successfully and sustainably integrate refugees in Switzerland. They focus on unleashing potential, providing a level playing field, promoting holistic health, and facilitating intercultural interactions.
Waves for Change offers child-friendly mental health services to under-resourced communities in Cape Town. Their surf therapy blends the benefits of surfing and physical activity with activities that help young people build protective relationships, identify emotions, self-soothe, and envision a positive future.
Sport-based initiatives empower women and girls by challenging gender stereotypes, developing leadership skills, and boosting confidence in their abilities. These inclusive and supportive programmes break down barriers and promote gender equality, helping them reach their full potential.
PowerPlay enhances the lives of girls through sports, fostering physical, emotional and academic growth. Their programmes teach fundamental skills across various sports, building confidence in athletic abilities and making sports enjoyable.
Graines de Footballeuses uses the power of football to instil values and skills that help young girls and women excel in society, and on the pitch.
Visit our R&Co4Generations sport e-brochure to learn more about our broader 2024 network of transformational sport charity partners.
In 2024, R&Co4Generations sponsored the documentary XXI, a Sport Named Solutions. The sponsorship of this documentary sits alongside our network of global sporting charities, and delves into stories of individuals and organisations that have harnessed the power of sport to transform lives and create lasting change. From using football in Rio de Janeiro to engage at-risk youth, to surf therapy in Cape Town, or using cycling as tool for social integration, the examples showcased in the film are truly inspiring.
Learn more about the film by watching the trailer below.
To round up our celebration of sport, R&Co4Generations launched the Power of Sport Challenge, encouraging colleagues from across the world to track and document their sporting activities on an online platform. The challenge was a way for colleagues to participate in some healthy competition and feel the Olympic spirit, all while raising funds for transformative charities using sport to inspire the next generation.
R&Co4Generations is Rothschild & Co’s platform for supporting social and environmental causes, locally and globally.
